Writing Sample: News release

This news release sample was written for my Bachelor degree in Communications program, through Colorado State University. It is an example news release based on a fictional product, but researched as if it was a real device. A PDF version is included below.
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Parody: Legal, Ethical and Organizational Communication in Landmark Court Cases

Parody has been a part of media and entertainment for centuries, with seemingly few public figures escaping notice. Parody and satire, particularly in politics and with public figures, dates back at least to a political cartoon by Benjamin Franklin from 1754, predating the United States as a country7. From political caricatures and books of the 19th century, through the Keystone Cops and comedy films of the 20th century, parody has been a vital part of American culture. Even in just the past few months, television shows such as Saturday Night Live featured acerbic parodies of public figures such as President Donald Trump.… Read the rest

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Connecting PR & Writing

Organizations in 2017 have found a new problem to solve, a fight generated by fake and exaggerated news on social media spread by celebrities. When that falsity is spread by the President of the United States, an organization must defend itself from enormous publicity. PR Week explored the attacks that President Trump has made against organizations through his Twitter account and how those organizations responded1. Just as individual people do, organizations have a “fight or flight” response to the event, and choosing the right option comes down to how the organization has prepared for it.… Read the rest

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Evaluating Social Media Customer Service

The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, feeding the lions takes a specific set of rules, to keep everyone safe and happy with the care provided. Smaller organizations are closer to their audiences, and stricter guidelines, much like feeding a lion, need to be in place to protect the organization and the audience.… Read the rest

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Coursework: 5 Unique Tools To Take Control Of Your Paintings

Artist April McConn looked out the window of her studio, taking in the flat landscape of the Colorado plains as she started her new painting of ancient Rome. McConn has spent the last two years creating popular paintings of life in the Roman empire, despite not having access to the massive architecture the Romans are known for. McConn faces the challenges each day of painting with realism and accuracy, with only the reference models she finds or creates.

McConn and other artists have learned to use unique, often unexpected tools as references for things that either no longer exist or never have.… Read the rest

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Article: Theodore Roosevelt and the bullet speech

In my home office, behind my computer monitor and at the front of my desk, is a board of various quotes that help me think. Most of them sit outside of my view tonight, in the dark of the evening, but one in particular from Theodore Roosevelt stands out in the light from my lamp. It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes up short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds;
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The value of returning to school

When I was attending the University of Wyoming, back when Deinonychus was roaming around, I wanted to be a civil engineer.

Well, let’s back up a moment. I wanted to be an architectural engineer. Before that, an architect.

As you could probably tell, I didn’t know what I wanted to be. I grew up only wanting to be an author, but at the time there was no internet to get feedback with. In little odd town Wyoming, there were no mentors, no people to pass stories on by, so I let it go.… Read the rest

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Museum of the weird

Oh. You’re one of “those” kinds of people.

Whether I’m creating some new piece of art, or taking a photo, even writing a story (wait, “he writes?”, you say), I have always loved creating things. I especially love to create things that have, shall we say, an unusual feel to them. I love the fantastic, the supernatural, and all of the strange things that people don’t like to admit exist.

As a creator, it’s inevitable that I’m going to meet people who are interested in what I do. Now, as I’ve been doing this for many years, I have learned to read people.… Read the rest

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