This news release sample was written for my Bachelor degree in Communications program, through Colorado State University. It is an example news release based on a fictional product, but researched as if it was a real device. A PDF version is included below.
Executive Summary The history and success of the Washington Redskins is important to the National Football League, fans of the team, and the heritage of American sports. Washington has won the Super Bowl three times in its storied history, and is one of the strongest brands in all of sports. The Redskins organization helps local […]
Imagine a small news organization, in a local market, discovered that their website was rated the worst in the area. It is a tired design, with outdated technology and ideas, one that the previous CEO would never allow to be fixed. But now, the CEO has been replaced with a new president, one that wants […]
When promoted to being the president of an organization, a person immediately needs to find ways to make the organization stronger. New leaders are often tasked with creating teams and rewards for accomplishments, and to create a thriving culture is important to the longevity of both the leader and the organization. Having the right team […]
The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, feeding the lions takes a […]
In the middle of 2015, our household faced a dilemma that many families ultimately have to face: whether or not to keep cable television service. I was still only working part time in 2015, and money was tight. The year before, Comcast had offered us an upgrade on our services, promising that the great price […]
As a parent, one of the things we encourage our children to do is to take in entertainment from various time periods, including books, music, and movies. One of the older films we watched recently was the 1986 film Crocodile Dundee, a comedy featuring an Australian man from the Outback and the female news reporter […]
When I was attending the University of Wyoming, back when Deinonychus was roaming around, I wanted to be a civil engineer. Well, let’s back up a moment. I wanted to be an architectural engineer. Before that, an architect. As you could probably tell, I didn’t know what I wanted to be. I grew up only wanting […]
