This news release sample was written for my Bachelor degree in Communications program, through Colorado State University. It is an example news release based on a fictional product, but researched as if it was a real device. A PDF version is included below.
Parody has been a part of media and entertainment for centuries, with seemingly few public figures escaping notice. Parody and satire, particularly in politics and with public figures, dates back at least to a political cartoon by Benjamin Franklin from 1754, predating the United States as a country7. From political Read more…
Understanding how persuasion can affect a reader is an important skill when writing about a controversial topic. J.J. Keith of The Huffington Post editorialized one side of the vaccination debate, and used both Aristotle’s proofs and Kenneth Burke’s theory of identification in an attempt to persuade the reader5. This paper Read more…
Organizations in 2017 have found a new problem to solve, a fight generated by fake and exaggerated news on social media spread by celebrities. When that falsity is spread by the President of the United States, an organization must defend itself from enormous publicity. PR Week explored the attacks that President Read more…
Executive Summary The history and success of the Washington Redskins is important to the National Football League, fans of the team, and the heritage of American sports. Washington has won the Super Bowl three times in its storied history, and is one of the strongest brands in all of sports. Read more…
Imagine a small news organization, in a local market, discovered that their website was rated the worst in the area. It is a tired design, with outdated technology and ideas, one that the previous CEO would never allow to be fixed. But now, the CEO has been replaced with a Read more…
When promoted to being the president of an organization, a person immediately needs to find ways to make the organization stronger. New leaders are often tasked with creating teams and rewards for accomplishments, and to create a thriving culture is important to the longevity of both the leader and the Read more…
The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, Read more…
Very early on the morning of Sunday, June 16, 2016, as the Pulse Nightclub in Orlando, Florida, was announcing their last call for drinks, a man walked into the club and began shooting people. Over the next several hours the gunman killed 50 people, wounding at least another 53, ending Read more…
In the middle of 2015, our household faced a dilemma that many families ultimately have to face: whether or not to keep cable television service. I was still only working part time in 2015, and money was tight. The year before, Comcast had offered us an upgrade on our services, Read more…
As a parent, one of the things we encourage our children to do is to take in entertainment from various time periods, including books, music, and movies. One of the older films we watched recently was the 1986 film Crocodile Dundee, a comedy featuring an Australian man from the Outback Read more…
It is truly interesting that fan art is this week’s topic, since it is something I am not only intimately familiar with as an illustrator, but this week my freelance life centers around that very idea. One of the things I enjoy doing is interviewing the cover artists for Apex Magazine, Read more…
As someone with an insatiable curiosity, my experience with different media has been an interesting one. Often, the information found in one medium leads to another, and then another, to try to find as much information about a subject as is possible. A great example of this is the latest Read more…
When I was attending the University of Wyoming, back when Deinonychus was roaming around, I wanted to be a civil engineer.
Well, let’s back up a moment. I wanted to be an architectural engineer. Before that, an architect.
As you could probably tell, I didn’t know what I wanted to be. I grew up only wanting to be an author, but at the time there was no internet to get feedback with. In little odd town Wyoming, there were no mentors, no people to pass stories on by, so I let it go. At the same time, my family pushed for me to get a “real” job, and when my father passed away halfway through my senior year in high school, engineering seemed like the fit. (more…)