Organizations in 2017 have found a new problem to solve, a fight generated by fake and exaggerated news on social media spread by celebrities. When that falsity is spread by the President of the United States, an organization must defend itself from enormous publicity. PR Week explored the attacks that President Trump has made against organizations […]

The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, feeding the lions takes a […]

The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, feeding the lions takes a […]