This news release sample was written for my Bachelor degree in Communications program, through Colorado State University. It is an example news release based on a fictional product, but researched as if it was a real device. A PDF version is included below.
Parody has been a part of media and entertainment for centuries, with seemingly few public figures escaping notice. Parody and satire, particularly in politics and with public figures, dates back at least to a political cartoon by Benjamin Franklin from 1754, predating the United States as a country7. From political Read more…
Organizations in 2017 have found a new problem to solve, a fight generated by fake and exaggerated news on social media spread by celebrities. When that falsity is spread by the President of the United States, an organization must defend itself from enormous publicity. PR Week explored the attacks that President Read more…
The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, Read more…
Artist April McConn looked out the window of her studio, taking in the flat landscape of the Colorado plains as she started her new painting of ancient Rome. McConn has spent the last two years creating popular paintings of life in the Roman empire, despite not having access to the Read more…
In my home office, behind my computer monitor and at the front of my desk, is a board of various quotes that help me think. Most of them sit outside of my view tonight, in the dark of the evening, but one in particular from Theodore Roosevelt stands out in the light from my lamp.
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes up short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds;
When I was attending the University of Wyoming, back when Deinonychus was roaming around, I wanted to be a civil engineer.
Well, let’s back up a moment. I wanted to be an architectural engineer. Before that, an architect.
As you could probably tell, I didn’t know what I wanted to be. I grew up only wanting to be an author, but at the time there was no internet to get feedback with. In little odd town Wyoming, there were no mentors, no people to pass stories on by, so I let it go. At the same time, my family pushed for me to get a “real” job, and when my father passed away halfway through my senior year in high school, engineering seemed like the fit. (more…)
Whether I’m creating some new piece of art, or taking a photo, even writing a story (wait, “he writes?”, you say), I have always loved creating things. I especially love to create things that have, shall we say, an unusual feel to them. I love the fantastic, the supernatural, and Read more…
Note: This is a sample of the sales copy and product information that I wrote for my position at Haiku Designs from 2012-2013. It is designed to be an informative landing page, from here this page would lead off to the individual rug styles. It is also designed to have some marketing sense, to both inform and to help keep traffic coming to the website for valued information.