I gave the title for this blog first, but it’s only true in certain circumstances (for me, anyway). I’ve been a creative person (be it writing, art, photography, etc.) for my whole life, but I’ve also had the ability to work with the more technical nature of the world as well. It’s a split in the brain (not literally, though sometimes the headaches feel like it) that can sometimes lead to interesting things, but often leads to chaos.
I try to ignore my technical leanings, as often I am chained by them. Much of the time, I’m seen as the “tech guy” or the “programmer”, when in reality I’d much rather my artistic talents be noticed (luckily, today they have been a bunch). My seemingly abrupt change in direction (coming soon!) will shock some, however it’s only design/art that I want to do from now on.
But, occasionally, the tech side comes in handy. Case in point: earlier I was discussing QR Codes with the owner of the best coffee shop there is (go here, you can even buy their coffee online). Technology that I came across awhile back, and implemented on my business cards last month.
QR codes are images, much like bar codes on most things you buy in a store, that can contain information. Not just a number like many codes you see around, but lots of information. QR codes can handle thousands of characters, or, if you want it simple, just a website link.
Here’s mine:
QR Code for darkstormcreative.com
My QR code leads back to my website when you use a smartphone. Here’s how it works:
- If you have a smartphone with a camera, like an iPhone or an Android phone, you can download (often free) software for QR codes, usually just called a “QR reader”.
- Once that’s installed on your phone, take a picture of the image above with that QR reader software.
- The software will (or should) automatically send your phone’s web browser to my website. That, in fact, may not help you if you are already reading this.
Right now, I have that code on my business cards so that people with a smartphone can go right to my website. But it could easily be full contact information like address, phone, and email. It could be a short bio with a link back to the site. It could be a treatise on modern warfare and it’s lack of Pixy Sticks and gum. It’s up to whomever creates it. My friend uses it on sales labels at a gallery.
You’re starting to see these codes now in magazines, on billboards, even on products. As a creator, there’s no reason not to put it on some things and push my website. It’s quick and easy, you can just go to qrcode.kaywa.com and generate your own. Then just put it on your website, your marketing materials, or whatever need you have.
If anything, it’s been a great conversation piece. Either people whip out their smartphones to give it shot, or they start a discussion on the rest of the card and my art, or even technology. That’s what the business card is for in the first place, to generate interest, and something like this can be a great way to get into the minds of those you want to impress.
Feel free to use mine and pass it on, and all of you (maybe “both of you” is more accurate) should go give it a try.
Opinions?
