Writing Sample: News release

This news release sample was written for my Bachelor degree in Communications program, through Colorado State University. It is an example news release based on a fictional product, but researched as if it was a real device. A PDF version is included below.
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Sample advertisement promoting history

Components of Issue Management

Executive Summary

The history and success of the Washington Redskins is important to the National Football League, fans of the team, and the heritage of American sports. Washington has won the Super Bowl three times in its storied history, and is one of the strongest brands in all of sports. The Redskins organization helps local and Native American groups through its strong foundations and charitable events, and supports environmental concerns through a solid program of environmentally friendly and ground-breaking resource management.

The great narrative of the Redskins’ success, however, is marred by the controversy over the name itself.… Read the rest

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Team Dynamics

Imagine a small news organization, in a local market, discovered that their website was rated the worst in the area. It is a tired design, with outdated technology and ideas, one that the previous CEO would never allow to be fixed. But now, the CEO has been replaced with a new president, one that wants the organization’s managers to work together as a team to create a new, far better web presence. Without an energetic, central web location for all of its news, advertising, and multimedia, the organization will face bankruptcy within the year.… Read the rest

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Creating a Team Building Culture

When promoted to being the president of an organization, a person immediately needs to find ways to make the organization stronger. New leaders are often tasked with creating teams and rewards for accomplishments, and to create a thriving culture is important to the longevity of both the leader and the organization. Having the right team in place is essential to the growth of the organization, to reach personal and organizational goals. To help reach those goals, a rewards program can help to motivate staff. This paper examines the need for leaders to cultivate an environment of solid team building, and to design a rewards program with the proper levels of responsibility and recognition.… Read the rest

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Evaluating Social Media Customer Service

The ways in which organizations use social media to feed their audience is not much different than the varied ways in which zookeepers feed the animals in their care. In the petting zoo, the hens are looking for whatever food they can get. At the other end of the spectrum, feeding the lions takes a specific set of rules, to keep everyone safe and happy with the care provided.

Smaller organizations are closer to their audiences, and stricter guidelines, much like feeding a lion, need to be in place to protect the organization and the audience.… Read the rest

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The Impact of Streaming

In the middle of 2015, our household faced a dilemma that many families ultimately have to face: whether or not to keep cable television service. I was still only working part time in 2015, and money was tight. The year before, Comcast had offered us an upgrade on our services, promising that the great price would not go up drastically in the future. A year later, after a frustrating call with Comcast’s billing support, it turned out that it was not true, and the price went up almost $50 from one month to the next.… Read the rest

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Crocodile Dundee

Stereotypes and Film: Crocodile Dundee

As a parent, one of the things we encourage our children to do is to take in entertainment from various time periods, including books, music, and movies. One of the older films we watched recently was the 1986 film Crocodile Dundee, a comedy featuring an Australian man from the Outback and the female news reporter from New York City who shares adventures with him. Viewing the film after 30 years, it also features a laundry list of stereotypes from the mid-1980’s, including the stereotypes of the Hispanic maid, the affluent New Yorkers and their high style of living, and African-Americans as either chauffeurs or gang members.… Read the rest

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The value of returning to school

When I was attending the University of Wyoming, back when Deinonychus was roaming around, I wanted to be a civil engineer.

Well, let’s back up a moment. I wanted to be an architectural engineer. Before that, an architect.

As you could probably tell, I didn’t know what I wanted to be. I grew up only wanting to be an author, but at the time there was no internet to get feedback with. In little odd town Wyoming, there were no mentors, no people to pass stories on by, so I let it go.… Read the rest

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