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Components of Issue Management

Executive Summary

The history and success of the Washington Redskins is important to the National Football League, fans of the team, and the heritage of American sports. Washington has won the Super Bowl three times in its storied history, and is one of the strongest brands in all of sports. The Redskins organization helps local and Native American groups through its strong foundations and charitable events, and supports environmental concerns through a solid program of environmentally friendly and ground-breaking resource management.

The great narrative of the Redskins’ success, however, is marred by the controversy over the name itself.… Read the rest

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